Denison’s model has the following advantages:

• Behaviorally-based, not psychologically-based or personality-based
• Was designed and created within the business world, not within academia
• Uses business language to explore business issues, and not other language which must be then interpreted to a business context
• Linked to bottom-line business results; uses research conducted to place cultural elements in relation to performance.
• Fast and easy to implement; does not require extensive time to implement the assessment and/or interpret results in a business context.
• Applicable to all levels of the organization, rather than being specifically designed for either top-level or front-line implementation
• Deals explicitly with business issues such as market share, sales growth, product development, customer service, organizational change, M&A, employee engagement, rather than dealing with these issues implicitly, as other models do

What, specifically, does Denison’s model diagnose?

Denison’s model is based on the four traits above (involvement, consistency, mission, adaptability), and each trait has 3 indexes. This model uses 60 questions, which usually take 20-30 minutes to complete.

Should you have further questions, don’t hesitate to contact META by emailing metaconsulting2015@gmail.com, if you wish to write in Korean, or Denison Consulting by using the “Contact Us” page at www.denisionconsulting.com.